$AERO -Aero Grow International, Inc.-Mega-DD
AERO Company Overview & Description
Aero Grow International, Inc. is the creator, manufacturer and marketer of the AeroGarden line of indoor gardens for consumer markets worldwide.
The AeroGarden line is sold primarily through through our direct-to-the-consumer efforts via our own catalog, the web, and through TV commercials and infomercials. In addition, AeroGardens are sold through retailers worldwide, including Amazon and Canadian Tire and TV home shopping networks including QVC.
All of our gardening products feature our proprietary technology which allows consumers to garden indoors, year round, with no dirt, no weeds and no green thumb needed. AeroGardens are complete indoor gardening systems with built in, full spectrum grow lights, custom time-release nutrients, auto-feed, water and lighting systems, and "smart garden" consumer alerts for guaranteed success.
Since launching our first product in March 2006 we have sold more than 1 million AeroGardens and have expanded our product line to include multiple gardens with different form factors, price points and consumer benefits.
AeroGrow also develops, manufactures and markets a variety of consumable products for use in its gardens. These seed kits, lights, nutrients and accessory products provide ongoing, repeat sales to the Company and generate continued engagement and interest from our user base. These repeat sales now account for approximately 40% of corporate revenues.
AeroGrow was founded in July 2002 and became a publicly-traded company on February 24, 2006. AeroGrow is headquartered in Boulder, Colorado and employs approximately 20 people.
Watch It Grow
Time lapse photography was certified by Associate Professor of Horticulture Dr. Steven E. Newman of Colorado State University.
AERO Key Company Management
Mike Wolfe
Chief Executive Officer
Mike Wolfe joined AeroGrow in April of 2006 as Vice President of Operations, was promoted to Chief Operating Officer in January 2010, and to Chief Executive Officer on March 31, 2011. Mr. Wolfe has over 20 years of senior level operations experience in the field of consumer products – with particular emphasis in direct marketing, order fulfillment and customer service/telemarketing.
As Chief Operating Officer of Concepts Direct, Inc., Mr. Wolfe oversaw the launch, development and operation of seven independent catalogs (along with associated e-commerce sites) including the highly successful Colorful Images, Snoopy, Etc. and Linda Anderson brands. In addition, he was responsible for a fulfillment operation that managed 15,000+ SKUs and processed over 3 million orders per year. He held this role from the company’s inception in 1992 and throughout its rapid growth to sales of over $80 million in just six years. The company’s major catalog assets were later sold to the Taylor Corporation.
Prior to this, Mr. Wolfe served as Vice President of Wiland Services, Inc., a database management company that builds and maintains the databases of many top-flight direct marketing companies, including Sears, Dell Computer, Lillian Vernon and Prudential. Wiland was sold and became a division of EDS in 1992. He has also served as a consultant and as a Board member both to corporations as well as non-profit organizations.
Mr. Wolfe holds a BS degree in Finance and Marketing from the University of Colorado and received his MBA from the University of
Greg Clarke
Chief Financial Officer
H. MacGregor (Greg) Clarke is a high-performance, hands-on business leader with an exceptional record of achievement, impact and success in senior executive roles at large multinational and middle market companies. Mr. Clarke brings to AeroGrow an extensive background in finance, operations and strategy, as well as consumer product experience, having served as President, CEO and CFO at a number of high-growth companies during his career.
Most recently, Mr. Clarke worked at Ankmar, LLC, a private equity-owned, nationwide garage door manufacturer, distributor and installer, first as CFO and later as CEO, where he successfully restructured the company's operations and managed the sale of Ankmar to strategic buyers.
Prior to Ankmar, Mr. Clarke served as Vice President and General Manager at Johns Manville Corporation, a $2.2 billion building materials subsidiary of Berkshire Hathaway Inc., where he was responsible for all operations and financial performance for the Building Insulation Division. Previously, Mr. Clarke served as Vice President, Corporate Treasurer and International Division CFO at The Coleman Company, Inc., a $1.3 billion NYSE-listed recreation products company, where he served during a period of substantial top-line growth. Mr. Clarke also worked for nine years at PepsiCo, Inc., most recently as Director, Corporate Strategic Planning, where he led strategy and planning for the worldwide beverage sector.
Mr. Clarke holds an MBA in Finance from Columbia University Graduate School of Business and a BA in Economics from Amherst
AERO Contact Info
Aerogrow International, Inc.
6075 Longbow Drive
Suite 200
Boulder, CO 80301
Website: http://www.aerogrow.com
Phone: 303-444-7755
Email: customerservice@aerogrow.com
facebook: http://www.facebook.com/aerogarden
twitter: https://twitter.com/aerogarden
Request a catalog: http://www.aerogrow.com/catalog/catalog_signup.php
AERO Recent Developments
Friday, June 29, 2012
AEROGROW INTERNATIONAL, INC. Financials
EDGAR Online Financials (Fri, Jun 29)
Tuesday, June 26, 2012
AEROGROW INTERNATIONAL, INC. Files SEC form 8-K, Results of Operations and Financial Condition, Regulation FD Disclose
EDGAR Online (Tue, Jun 26)
AeroGrow Reports Results for the Fiscal Year Ended March 31, 2012
Marketwire (Tue, Jun 26)
Tuesday, June 19, 2012
AeroGrow to Host Conference Call on Tuesday, June 26, 2012 to Review Quarterly and Fiscal Year End Financial ResultsMarketwire (Tue, Jun 19)
Tuesday, June 5, 2012
AEROGROW INTERNATIONAL, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities
EDGAR Online (Tue, Jun 5)
AeroGrow Closes $1.59 Million Capital Raise
Marketwire (Tue, Jun 5)
SEC Filings
http://www.otcmarkets.com/stock/AERO/filings
Competitors
http://finance.yahoo.com/q/co?s=AERO+Competitors
Industry
http://finance.yahoo.com/q/in?s=AERO+Industry
Headlines
http://finance.yahoo.com/q/h?s=AERO+Headlines
AERO daily chart:
AERO Products & Services
AeroGarden Indoor Gardens. We currently offer four different indoor garden models with list prices ranging from approximately $90 to $200 and differentiated based on size, design, light intensity, degree of automation, inclusion of Adaptive Growth Technology or Advanced Growing Systems, height potential of light hoods, and inclusion of plant support systems.
Currently, our AeroGarden product line is divided into three main categories:
1. AeroGarden 3 Series – The AeroGarden 3 series features the Advanced Growing System, grow lights, a smaller footprint, and an attractive, stylish design that makes it suitable for use as a decorative feature throughout the home or office. AeroGarden 3s fit easily on kitchen counters, night stands, and end tables. Some models include upgraded trim and new finish designs such as the “Ladybug” garden targeted at all-family usage. List prices range from $90 to $100.
2. AeroGarden Classic Series – Includes our original products which feature the rainforest nutrient delivery system, automated lights, and reminder systems. List prices range from $150 to $170.
3. AeroGarden Extra Series – AeroGarden 7 with extended lamp arms and greater light output for growing larger vegetables. Some models also include stainless steel trim. List prices range from $180 to $200.
AeroGarden Seed Kits. We currently offer more than 40 seed kits for use in our indoor gardening products. These seed kits include pre-seeded bio-grow seed pods and a three-to-six-month supply of nutrients, including our patented formula for adjusting water quality. Our seed kits have list prices ranging from $13 to $20, and include:
·Vegetable Gardens: cherry tomato, chili pepper, and salsa garden.
·Herb Gardens: gourmet herbs, Italian herbs, and pesto basil.
·Flower Gardens: cascading petunias, English cottage, scented blooms, and mountain meadow.
·Salad Gardens: salad greens, romaine lettuce.
Our seed kits are sold to consumers for use with our indoor gardening products. Individual seed kits are grown by consumers for three to six months and then new seed kits may be purchased for replanting.
AeroGarden Seed-Starting Kits. Our line of Garden Starter Systems and Grow Anything Kits are designed to allow consumers to plant and grow their own seeds in the AeroGarden. With our Garden Starter Systems, consumers can start up to 66 seedlings in our indoor gardens for transplant into their outdoor gardens when weather allows. With the Grow Anything Kits, consumers can grow their own seeds to maturity in the AeroGarden, or transplant seeds outdoors when weather allows.
Other Accessories. To complement and expand the functionality of our indoor gardening products, we have developed a variety of accessory products.
Future Products. Our core technology platform can be leveraged by bundling different components into new products with a wide variety of features and price points that then can be sold through a variety of direct and retail channels for use in different settings around the home or office. Examples include a desk garden series, a professional system for larger plants and vegetables, patio and deck gardens, home décor and air freshening gardens, and additional seed kits and accessories.
Video's: http://www.youtube.com/user/IndoorAerogardener
Financial Reporting/Disclosure & Security Details
OTCQB®
The OTCQB market tier helps investors easily identify companies that are current in their reporting obligations with the SEC or report to a U.S. banking or insurance regulator. OTCQB securities are quoted on OTC Markets Group's quotation and trading system and some may also be quoted on FINRA's BB
AERO follows under these guidelines on the OTCQB market tier.
Investigate more @ http://www.otcmarkets.com/stock/AERO/quote for more due diligence.
AERO Share Structure
Per otcmarkets.com
Market Value1 $5,762,947 a/o Jul 25, 2012
Shares Outstanding 576,294,744 a/o Jun 27, 2012
Float 13,350,000 a/o May 01, 2009
Authorized Shares 750,000,000 a/o Apr 10, 2012
Par Value 0.001
Shareholders
Shareholders of Record:485 a/o Aug 22, 2011
Transfer Agent(s)
Corporate Stock Transfer, Inc.
3200 Cherry Creek Drive South
Suite 430
Denver, CO, 80209
303-282-4800
Financial Reporting/Disclosure
Reporting Status: SEC Filer
CIK: 0001316644
Fiscal Year End: 3/31
Profile Data
SIC - Industry Classification: 5200 - Retail-Building Materials, Hardware, Garden Supply
Incorporated In: NV, USA
Year of Inc: 2002
Employees: 55 a/o May 01, 2009
Security Notes
Note=Trading Temporarily suspended by the SEC pursuant to Section 12(k)of the Securities and Exchange Act of 1934 from 9:30 AM EST on 01/04/2008 through 11:59 PM EST on 01/17/2008.
Note = deleted from NASDAQ on 05/04/09
OTC Disclosure last 10Q reported Jun 26, 2012 period ending Mar 31, 2012
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8688547
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Resources used in this post: otcmarket.com, www.bloomberg.com, www.finance.yahoo.com, AERO website
