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What investor's forget to do... Help them add to their own DD.

Investing is a process. Followed to the letter, it empowers the informed, active investor to realize substantial gains in their investment portfolio over time.

Before outlining how to conduct your due diligence in analyzing a stock, we need to identify what an informed and active investor is. To know what is actually going on with your holdings, it is critical that you do regular on-going research to ensure that the reasons for your initial investment decision are still valid. Hence, you must take an active role in the investment decision-making process by educating yourself about each and every business that you intend on holding in your portfolio.

Although this process may be tedious at times, it will ensure that you are able to maximize your earning potential by being positioned to take advantage of opportunities as soon as they appear.

Here are the steps that you must be willing to follow on a weekly basis, if you choose the route of becoming an informed and active investor and being in a position to take advantage of opportunities as they present themselves:

Research the SEC filings of the company report and learn to assess debt obligations on the balance sheet.
Research the media and news for company and industry stories.
Listen to company conference calls or read the transcripts.
Learn each company’s/ industry’s metrics for comparing peers (ex. same store sales).
Measure and track how the company is doing in relation to its peers – how fast is it growing.

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