Market Value1 $4,385,970 a/o Jul 18, 2014
Shares Outstanding 168,691,160 a/o Jun 18, 2014
Float 9,041,500 a/o Jan 31, 2013
Authorized Shares 200,000,000 a/o Jun 18, 2014
Par Value 0.001
Eco Depot, Inc is in the clean water business creating and marketing environmentally friendly consumer brand products that successfully fulfill the needs of large consumer groups in countries all over the world. Eco Depot, Inc. is the Exclusive Global Distributors of the WaterGeeks™ Brand of water filtration products that are both easy to use and cost effective to mass produce. The Company is no longer a development stage and is effectively transitioning into a manufacturer and distributor of eco friendly Consumer Brand products. The WaterGeeks Brand has been featured in several leading consumer magazines and television editorial features over the past 5-‐years. WaterGeeks™ Filtered bottles have been test marketed at various select retailers including Target®, Neiman Marcus®, Wegmans® and Meijer® in the USA and at Home Outfitters® in Canada.
In 2012, total U.S. bottled water consumption increased to 9.67 billion gallons, up from 9.1 billion gallons in 2011 with consumption growth being the strongest it has been in five years. In addition, per-‐capita consumption is up 5.3 percent in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year. Bottled water increased in absolute volume more than any other beverage category in the U.S.
Bottled water sales increased by 6.7 percent in 2012, and now total $11.8 billion. So there's no doubt that this industry in massive in scale. 30 years ago, if you could have predicted that we'd all be drinking water out of little plastic bottles, not only would you be very rich (had you decided to invest),but you'd probably be reading this from your vacation home in the Caribbean or the South of France!
Having so much emphasis on the bottle, what is there really to combat this? Well we look at several key factors but the standout is cost. Not only for developed countries like the US but also for emerging nations like China, India, and even Africa which are all growing and have limited access to clean drinking water.
At this point, there is a company that has just begun to build some increased attention and has the product mix to meet many of these needs both from an alternative to bottled water and cost savings stand point as well as an easily accessible solution to relief efforts and 3rd world limitations. ECO Depot (OTCPK:ECDP) is a manufacturer and distributor of eco friendly Consumer Brand products that is currently focusing on the water industry.
The Bottled Water Killer:
First, its WaterGeeks product has a reusable, filtered bottle. It has been featured on The Bonnie Hunt Show and others -‐ increasing its popularity -‐ so it could be just a matter of time until we start to see this product sold in retailers such as Whole Foods, Trader Joes or FreshMarket. When it comes to competing with the price of bottled water, we're talking pennies. One filter is equivalent to 600 bottles of water, it's clean trapping chlorine, heavy metals, and odor out of tap water, and it's environmental impact is practically ZERO. The obvious cost saving above and beyond picking a bottle of water at the store is literally 600:1.
Click and Pour Marks Company Milestone:
In addition to this, ECDP's "Click and Pour" product has just begun to receive some great notoriety. Click and Pour is a simple product that makes pouring liquids from one container to another without fear of spillage. If the name sounds familiar, that may be because you've seen the experienced pitchman Marc Gill promote this product on an infomercial that shows how versatile, easy-‐to-‐use and useful the Click and Pour can be. Eco Depot™ is unique among DRTV, or infomercial marketers because its strategy is focused 100% on Eco Friendly products marketed through DRTV Ad campaigns. The launch of the Click & Pour™ will represent a milestone event and mark the first Eco Friendly product Eco Depot™ will launch through a DRTV Ad.
And in sticking with the eco-‐friendly mantra, the product is also made 100% from recycled materials and is packaged in Sustained Forestry Initiative Certified recyclable paperboard and printed with soy inks. The funnels are made in the USA and the products are 100% BPA free and California Prop 65 compliant. The launch of the Click & Pour™ will represent a milestone event and mark the first Eco Friendly product Eco Depot™ will launch through a DRTV Ad.
Prior to this, ECDP announced that they've shipped out 50,000 units of the Click and Pour to a contracted fulfillment center that will be taking orders at $19.95 each (plus shipping and handling). In our opinion, this couples the efforts of the DRTV ads that have begun. On this 50,000 unit shipment at that price we're talking nearly $1million from the first batch of units alone.
What About Developing Nations?
ECDP WaterGizzi product is a multi-‐patented water filtration tool that's small enough to fit in the palm of someone's hand. According to the company, the WaterGizzi can remove things like bacteria, heavy metals, protozoa cysts, odors, tastes and viruses to yield more than 5 gallons of fresh water per filter. The combined potential from WaterGeeks, Click & Pour, and WaterGizzi products gives ECDP a three-‐pronged revenue model that could translate very positively for the investing community.
Conclusion:
This set of products coupled with the growing demand for clean water around the world could open much more opportunity for ECO Depot as it moves forward in its pursuit to offer eco friendly products through its direct to market strategy and in fact June was a big month for them having launched an advertising campaign with a new team that the company say they are very excited to be working with. Having the ability to pull revenues from several products while zeroing in on a market that has a proven growth model may be a strong complement to what
ECDP already has in place. Though the stock has seen a decline since early June, its been these last few weeks of trading which have shown that ECDP may already be on the rebound.
Market sentiment remains positive in my own opinion based on what I've read on other stock sites and results from the company's DRTV efforts as well as from Q2 overall are still to be announced. If these last few weeks are any indicator of what's to come, ECDP looks like one to watch in the small-‐cap space for more.
By: Investor News Source Consulting LLC.
Contributor's Note: This article covers a stock trading at less than
$1 per share and/or with less than a $100 million market cap. Please be aware of the risks associated with these stocks.
*This is a report that contains opinions and insights as reflected by INS Consulting LLC who has been compensated $9000 to advertise and promote ECDP
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